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Is Anyone Out There Listening?
As readers of this blog will note, we’ve often proselytized about how the new world of customer intelligence is all about building and maintaining a two-way street between you and your customers –...
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Predictive Analytics Help Businesses Go Beyond Trial and Error
A recent blogpost by Barbara Thau on Forbes (http://onforb.es/YFHSsl) posits that predictive analytics can help retailers avoid a J.C. Penney-style meltdown by moving beyond costly (and potentially...
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Big Muscles, Big Data
I ran into my neighbor, Dan, the other morning on the train platform into NYC. Dan is the editor of a men’s magazine and he’s embarked on a 60-day “insanity” fitness regimen to give his readers insight...
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Predictive Analytics: The Flynn Effect for Business?
In 2007, Professor James R. Flynn of the University of Otago in New Zealand made a shocking discovery: as a society, we are getting smarter – IQ test scores and overall intelligence have been trending...
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